Have you heard the news? November 06 2016

‘I Love the Town’: Area Woman To Launch ‘Groove’ Kids’ Clothing and Gifts Shop on Elm Street


An area woman who has launched a successful retail clothing shop in Westport is opening a second location in a large commercial space in downtown New Canaan.

'Groove' will open at 115 Elm St. in New Canaan following a major interior renovation. The commercial space has been vacant since mid-August, when Ralph Lauren Kids left. Credit: Michael Dinan


‘Groove’ will open at 115 Elm St. in New Canaan following a major interior renovation. The commercial space has been vacant since mid-August, when Ralph Lauren Kids left. Credit: Michael Dinan

Corri Neckritz, owner of Groove, is planning to open a store of the same name at 115 Elm St.—formerly home to Ralph Lauren Kids—by March 1 following an extensive interior renovation.

The Westport store recently moved from a 1,200-square-foot space into a 3,400-square-foot space and features a wide-ranging selection of clothing for boys, girls and women, as well as accessories and gifts.

Neckritz told NewCanaanite.com that the focus in New Canaan will be on the teenage girl.

Asked what makes New Canaan a good fit, she said: “My first store opened in Westport, which to me is a very family-focused place, there are plenty of children in the community, and New Canaan is the same thing. It’s a family town. I love the town—it’s adorable. I just think it’s a great community and a great fit.”

Neckritz said she was in New Canaan for brunch on Sunday and witnessed her first-ever Halloween Parade.

“I saw thousands of children and families and it’s just awesome to see everyone supporting their town,” she said.

That event is organized and sponsored by the New Canaan Chamber of Commerce, an organization that Neckritz said she intends to join.

Chamber Executive Director Tucker Murphy said she’s “very excited” about Groove’s arrival.

The shop “looks like a lot of fun and we look forward to working with them,” she said.

Neckritz, a native of Oceanside, N.Y. who has lived in Westport for 14 years, said she had been looking in New Canaan for the right space for a couple of years, and found the right one on Elm Street—central as well as brightly and naturally lit with two large sets of windows on either side of the door.

Neckritz launched Groove out of her own house in 2007 after experiencing frustration in the limited selections of clothing available for her own kids. In New Canaan, Groove will fill a niche, she said, adding that because there already are ample clothing options available for babies that she will limit her own offerings for that age group.

“We are going to be on-trend,” she said. “We are very appropriate, and very gifty.”

Groove's Nov. 8th Model Search October 28 2016

Looking for something to do on election day after casting a vote?   We invite all customers to model Groove's new fall and winter fashions.   Our staff will be at the ready with cameras and we will feature your pictures on our website and social media through the season.   The buzztruck will be there will free fresh local treats!  #strikeapose


Stella M'Lia Trunk Show at Groove October 22 2016

Groove recently hosted a trunk show for Stella M'Lia to showcase their colorful gowns.  Their mission is to build a brand for young teen girls that is powered and inspired by their fresh fashion sensibilities and celebrates just the stage that they're in.

A portion of STELLA M'LIA's profits shall go to charities focused on the issues of extreme poverty, abuse, illiteracy, malnutrition and disease among women, children and their families in the Philippines and worldwide.

Here are some pictures of our loyal models.  Thank you Stella M'Lia for a fun day!



Now open for business! September 26 2016

Come check out our new candy vault -- set up in the walls of an authentic bank vault!  The exterior is original to the building, built of steel and concrete. The vault sells candy by the pound and a variety of candy-themed gear and gifts!

Groove's Grand Opening! September 09 2016

Grand Opening Party Pics!

Thank you to all our customers who joined us on August 30 to celebrate our grand opening!  Hundreds stopped by to check out our new digs.  We had food all day from On the Marc and even set up an on demand cotton candy machine for for the kids.


There was lots of mingling and shopping and we were psyched to have gifts with purchase gifts from terez, fctory, flow society and imoga!

Thank you all for making it a day to remember!

Grand Opening of the New Store!!! August 29 2016

Please stop by and check us out!

We are proud to support HSUS! June 01 2016

Last Call for Models May 13 2016

Groove has teamed up with Flow Society to host an open model search for girls.

Flow Society's long awaited girls line is ready to launch this summer and we're holding auditions for tween girl models on Wednesday, May 18th between 3:30-6:30 pm at Groove 420 Post Road West, Westport CT. We're looking for Girls size 10-12 to model Flow Society's new tween line! 

Studio on Main will help make our models look picture perfect, while Buzz Truck will keep everyone fueled up.  

Click HERE to enter today!

Model Search at Groove


Flow Society Model Search @ Groove May 04 2016

On May 18th from 3:30 - 6:30pm, Groove will host an open model search for Flow Society's new tween line of girls sportswear.  The photo shoot will take place at the store and those selected will appear in Flow Society's new online look book and in social media.   

Models must fit into a size 10, 11 or 12!

Sign up HERE.


Camp Checklist and Call for Appointments March 29 2016

Get organized for camp with our printable checklist and remember if you make a camp appointment, you will save 10% on your purchase.  We're the one stop camp shop in Westport.

Camp appointments are available!! Call us! February 15 2016

Vote Groove for Best of the Gold Coast! Click image to vote! February 11 2016

Winter Pop Up Shop!! January 06 2016

Fashion Day Out -- Saturday, September 19 September 16 2015

Westport Daily Voice August 02 2015

WESTPORT, Conn. -- "What Would You Do," ABC's hidden camera TV show featuring ethical dilemmas, will air an episode filmed at Groove, the children’s clothing and gift store in Westport, on Friday, July 24 at 9 p.m.

The show used actors to set up scenarios to see what bystanders would do or say when faced with an ethical dilemma. The scenarios involved a mother and her daughter (both actors) shopping for clothes, during which the daughter acted disrespectfully to the salesperson (another actor), threw clothes on the ground and displayed entitled, obnoxious behavior.

In several scenarios, the mother was also rude and disrespectful, while in other cases, she was consumed with a cell phone call and ignored her daughter’s behavior altogether.

"What Would You Do?" producers were interested in seeing how the customers would respond to this potential real-life ethical dilemma.

In many cases, the regular Groove customers and shoppers voiced their disbelief to the salespeople (both real and acting), while several others stepped in and approached the mother and/or the daughter, in order to defend the salesperson.

The show’s host, John Quinones, a veteran ABC correspondent, and show producers watched the feeds of multiple hidden cameras in a makeshift control room in a van parked behind the store. When someone intervened, Quinones entered the store to interview the individual about how the scenario made an impact.

Corri Neckritz, the owner of groove and Westport resident, felt it was difficult to not personally react, since she normally would have stepped in to manage the child’s and mother’s interactions with her employee.

“This was obviously an extreme circumstance, but it was a good reminder of how we want our children to behave and act respectfully toward others,” Neckritz said in a statement. “Our customers are typically gracious, and we don’t see this kind of situation very often. It was a great case study, and we found it fascinating."

The show is now in its 10th season and airs Friday nights on ABC. For more information, visit: http://abcnews.go.com/whatwouldyoudo

End of the season sale!! July 31 2015

Airing Today on ABC - What Would You Do? @Groove July 24 2015


So what would you do if you saw a child being rude to a salesperson? (thankfully this doesn't happen here very often) ABC’s "What Would You Do," the hidden camera TV show hosted by John Quinones, wanted to know just that! They chose groove as their set to film one of their upcoming episodes and it's on tonight at 9pm. It was a fun day and we can't wait to see the show!  Stream it online here.



Best of the Gold Coast! July 13 2015

Westport Sidewalk Sale! July 09 2015

I scream, you scream, we all scream for ice cream! June 11 2015

Grooving Into June June 01 2015

Save 50% off sale items May 21 2015

We have just added new items to our sale rack.  Stop by the store this weekend and save!


The Giving Key necklace -- available at Groove! May 20 2015


King of Harts Trunk Show with Melissa Joan Hart May 13 2015