Dormify Trunk Show May 26 2017

Groove is thrilled to welcome Dormify to the Westport store on June 7!  Dormify is a one-stop shop for small space decorating!  They simplify the decor shopping experience by creating and curating exclusive products to make the decorating process stress-free and fun!  Two designers will be on hand from 2-6pm to meet one on one and show the products in person.  

Click here to sign up for an appointment with a designer!

Groove Opens New Canaan Store! March 19 2017

Groove is thrilled to have expanded into New Canaan, 115 Elm Street!   Groove is a one-stop shop for boys, girls, teens, babies and young-at-heart adults, offering the latest selection of on-trend clothes and accessories from popular brands, with new must-haves arriving daily. groove also offers a wide range of gifts, including fun games, toys, pillows and treats for every kid, big or small. groove also offers in-store style appointments, popular personalized camp care packages, birthday goodie bags and home delivery.  Read more from the HamletHub.

CAMP CHECKLIST March 07 2017

❤❤❤❤❤❤❤❤❤ February 12 2017

Join us for the Little Gloriana trunk show! January 25 2017

Looking forward to seeing you and your dolls!!


Follow us on Instagram for our latest finds! January 02 2017

Game on at Groove!! December 15 2016

iScream raffle! December 08 2016

Black Friday at Groove! November 26 2016

Busy stores find plenty of post-Thanksgiving business

groove supports local charities November 16 2016

Have you heard the news? November 06 2016

‘I Love the Town’: Area Woman To Launch ‘Groove’ Kids’ Clothing and Gifts Shop on Elm Street

An area woman who has launched a successful retail clothing shop in Westport is opening a second location in a large commercial space in downtown New Canaan.

'Groove' will open at 115 Elm St. in New Canaan following a major interior renovation. The commercial space has been vacant since mid-August, when Ralph Lauren Kids left. Credit: Michael Dinan


‘Groove’ will open at 115 Elm St. in New Canaan following a major interior renovation. The commercial space has been vacant since mid-August, when Ralph Lauren Kids left. Credit: Michael Dinan

Corri Neckritz, owner of Groove, is planning to open a store of the same name at 115 Elm St.—formerly home to Ralph Lauren Kids—by March 1 following an extensive interior renovation.

The Westport store recently moved from a 1,200-square-foot space into a 3,400-square-foot space and features a wide-ranging selection of clothing for boys, girls and women, as well as accessories and gifts.

Neckritz told that the focus in New Canaan will be on the teenage girl.

Asked what makes New Canaan a good fit, she said: “My first store opened in Westport, which to me is a very family-focused place, there are plenty of children in the community, and New Canaan is the same thing. It’s a family town. I love the town—it’s adorable. I just think it’s a great community and a great fit.”

Neckritz said she was in New Canaan for brunch on Sunday and witnessed her first-ever Halloween Parade.

“I saw thousands of children and families and it’s just awesome to see everyone supporting their town,” she said.

That event is organized and sponsored by the New Canaan Chamber of Commerce, an organization that Neckritz said she intends to join.

Chamber Executive Director Tucker Murphy said she’s “very excited” about Groove’s arrival.

The shop “looks like a lot of fun and we look forward to working with them,” she said.

Neckritz, a native of Oceanside, N.Y. who has lived in Westport for 14 years, said she had been looking in New Canaan for the right space for a couple of years, and found the right one on Elm Street—central as well as brightly and naturally lit with two large sets of windows on either side of the door.

Neckritz launched Groove out of her own house in 2007 after experiencing frustration in the limited selections of clothing available for her own kids. In New Canaan, Groove will fill a niche, she said, adding that because there already are ample clothing options available for babies that she will limit her own offerings for that age group.

“We are going to be on-trend,” she said. “We are very appropriate, and very gifty.”

Groove's Nov. 8th Model Search October 28 2016

Looking for something to do on election day after casting a vote?   We invite all customers to model Groove's new fall and winter fashions.   Our staff will be at the ready with cameras and we will feature your pictures on our website and social media through the season.   The buzztruck will be there will free fresh local treats!  #strikeapose


Stella M'Lia Trunk Show at Groove October 22 2016

Groove recently hosted a trunk show for Stella M'Lia to showcase their colorful gowns.  Their mission is to build a brand for young teen girls that is powered and inspired by their fresh fashion sensibilities and celebrates just the stage that they're in.

A portion of STELLA M'LIA's profits shall go to charities focused on the issues of extreme poverty, abuse, illiteracy, malnutrition and disease among women, children and their families in the Philippines and worldwide.

Here are some pictures of our loyal models.  Thank you Stella M'Lia for a fun day!

Now open for business! September 26 2016

Come check out our new candy vault -- set up in the walls of an authentic bank vault!  The exterior is original to the building, built of steel and concrete. The vault sells candy by the pound and a variety of candy-themed gear and gifts!

Groove's Grand Opening! September 09 2016

Grand Opening Party Pics!

Thank you to all our customers who joined us on August 30 to celebrate our grand opening!  Hundreds stopped by to check out our new digs.  We had food all day from On the Marc and even set up an on demand cotton candy machine for for the kids.


There was lots of mingling and shopping and we were psyched to have gifts with purchase gifts from terez, fctory, flow society and imoga!

Thank you all for making it a day to remember!

Grand Opening of the New Store!!! August 29 2016

Please stop by and check us out!

We are proud to support HSUS! June 01 2016

Last Call for Models May 13 2016

Groove has teamed up with Flow Society to host an open model search for girls.

Flow Society's long awaited girls line is ready to launch this summer and we're holding auditions for tween girl models on Wednesday, May 18th between 3:30-6:30 pm at Groove 420 Post Road West, Westport CT. We're looking for Girls size 10-12 to model Flow Society's new tween line! 

Studio on Main will help make our models look picture perfect, while Buzz Truck will keep everyone fueled up.  

Click HERE to enter today!

Model Search at Groove


Flow Society Model Search @ Groove May 04 2016

On May 18th from 3:30 - 6:30pm, Groove will host an open model search for Flow Society's new tween line of girls sportswear.  The photo shoot will take place at the store and those selected will appear in Flow Society's new online look book and in social media.   

Models must fit into a size 10, 11 or 12!

Sign up HERE.


Camp Checklist and Call for Appointments March 29 2016

Get organized for camp with our printable checklist and remember if you make a camp appointment, you will save 10% on your purchase.  We're the one stop camp shop in Westport.

Camp appointments are available!! Call us! February 15 2016

Vote Groove for Best of the Gold Coast! Click image to vote! February 11 2016

Winter Pop Up Shop!! January 06 2016

Fashion Day Out -- Saturday, September 19 September 16 2015